A simple process for launching a business website

Most website projects that go wrong do not fail because of code. They fail because nobody agreed what the site was for, content arrived three weeks late, or feedback came from five people at once. The process below is the one I use with every client. It is deliberately simple.

1. Discovery — what is the site for?

Before any design, we answer three questions in writing:

• Who is the site for? Local customers, overseas buyers, job seekers, investors?
• What should a visitor do? Call, send a WhatsApp message, request a quote, buy a product?
• How will we know it works? More enquiries, fewer repeated questions, better Google visibility?

This usually takes one call and a short brief. It also tells me which package fits, so you get a clear price before anything starts.

2. Structure — only the pages you need

Most small and medium businesses do not need a 40-page sitemap. A strong starting point is: Home, About, Services (one page per main service), Portfolio or Gallery, Contact, and a Blog if you will genuinely write. I map each page to a search term people actually use, so the structure supports SEO from day one.

3. Design — your brand, made clear

I design the key pages first — usually Home and one Service page — and share a live preview link rather than static images. You see exactly how it looks on your own phone. Two rounds of focused feedback from one decision-maker work far better than open-ended comments from the whole office.

4. Build — fast, secure, editable

The site is built on WordPress or Laravel depending on what you need to manage afterwards. Every build includes SSL, mobile-first layouts, basic technical SEO (titles, meta descriptions, sitemap, schema), contact forms that really deliver to your inbox, and a speed check on mobile before launch.

5. Launch and handover

On launch day I connect the domain, check email delivery, submit the sitemap to Google Search Console, and test forms one last time. You get a short training session and a written guide for updating text, images and blog posts — so you are not dependent on me for every small change.

What you need to prepare

A logo, a few lines about your business, your service list, any photos you have, and examples of sites you like. If you do not have polished copy, that is normal — I can help shape it.

Ready to start? Send a short brief through the contact page and I will reply with a clear plan and quote.