How much does a business website cost in 2026?

A “how much?” message is usually the first thing I receive. The honest answer is a range, because a five-page company site and a store with 400 products are not the same job.

A simple way to think about cost

Most small businesses I speak with land in one of three places:

• A brochure or service site (home, about, services, contact, maybe a blog). This is the fastest path to looking established online.
• A WordPress shop with payments, shipping, and a catalogue you can edit yourself.
• A custom build — booking, a client portal, or software that does not fit a theme.

Packages on this site are priced in USD so every client sees a stable number. The figure you approve in writing is the one that matters.

What usually raises the price

Extra languages, a large catalogue import, custom booking logic, or a design that has to match a printed brand book all add time. A missing brief adds time too — I would rather ask five questions up front than rebuild a page later.

What I recommend

If you are not sure, start with a clear service website and a way for people to contact you. You can add a shop or an app once the first site is bringing enquiries. I will say so if a cheaper package is enough.