SEO
Heritage Tea SEO
A technical SEO audit and content plan for a specialty tea e-commerce brand.
Client
Studio concept build
Completed
Jun 2026
Link
Private build
6-month
content calendar
4
keyword clusters
Search Console
tracking set up
The challenge
Small e-commerce brands often have beautiful products but almost no search traffic: thin product copy, duplicate titles, missing structured data and heavy images that slow mobile pages.
What I built
- Technical audit: titles, meta descriptions, canonical tags, structured data and Core Web Vitals
- Keyword clusters for product types, gifting and brewing guides
- Rewritten product and category page templates
- A six-month content calendar with ready-to-write briefs
The outcome
A clear, prioritised plan: what to fix this week, what to publish each month and how to measure progress in Google Search Console.
A studio concept project that shows my SEO process end to end: technical audit, keyword research, on-page fixes and a content calendar a small team can actually follow.
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